Toni + Spring Media Preview

Hey Guys,

About a week ago, I was invited to attend a Spring preview event for Canadian plus size retailer Toni +. With locations in Toronto, Calgary, and Edmonton, Toni + caters to the plus size woman looking for more high-end, designer items, and with labels such as Not Your Daughter's Jeans, David Meister, Donna Ricco, Lafayette 148 New York, Lauren Ralph Lauren, Marina Rinaldi, SULU and Yoek, they are doing a great job. I got to meet with Toni Tiraborelli, the owner and founder of Toni +, as well as Albert La Penna, Toni's right hand man and the company's VP.

The event was held in the morning at the Toni + store located in The Bay Queen Street on the fourth floor, and I was the first to arrive, so I got extra time with Toni to chat about all of the Spring fashions coming in and just to talk shop in general. I suggested the she start carrying the Greek brand MAT Fashion, which I totally love. She said she was going on a buying trip very soon and she would look into it, and I really hope it happens because I love MAT Fashion! We also talked a bit about her beginning to carry more youthful items in her stores, and how the younger generation is now emerging and growing in the workforce, and need high-quality and fashionable career and business casual wear. Her new in-house brand, Toni T, is meant to serve as a sort of cornerstone to this initiative.

We were treated to a lovely breakfast complete with pastries, fruit, and coffee, and got to see much of the Spring collection modelled. I also got to meet some fantastic people from all sorts of other Toronto media outlets. It was a great event, and I was very pleased to meet the faces behind the Toni + brand.

The models show us the first outfits.

Toni, Centre, chats with Melissa (left) and Karyn (right) from Killer Kurves, about plus size fashion

Lynn Spence from Cityline Toronto chats with and photographs one of the models in preparation for her segment on plus size style on Friday. Make sure you tune in!

And a couple of pictures of what I had on... Shirt - Evans via The Bay Square One, Skirt - LeatherCult.com, Tights and Bracelets - Forever 21+, Boots - Dots, Purse - Dots, Neckace - Laura, Earrings - Vintage Alfred Sung.

Also, make sure you check out CityLine this Friday, January 27th, and  you can watch a vido of Toni + being featured on Breakfast Television here.

Happy Shopping Ladies!